CBDfx Interview with LA Confidential

The CBDfx co-founders were recently interviewed by LA Confidential, and their interview was published in the magazine’s December 2019 edition. The questions that they responded to covered a broad range of topics, including the process of creating the perfect product and how they initially came up with the concept that would grow into the third largest privately owned CBD company in the world. Their answers gave interesting insight into the company’s past, present and future.

We thought that you might like to read this interview in its entirety; it may even answer some questions that you’ve had about the process of making the best CBD products on the market!

Interview with Ali Esmaili and Jameson Rodgers

Co-founders and CEO & CCO, CBDfx


Ali Esmaili and Jameson Rodgers launched CBDfx in 2014 with a mission to create the highest quality, purest, and most fun CBD products available anywhere. Over the last five years CBDfx has grown from its San Fernando Valley roots to become the third largest privately held CBD company in the world with more than 100 employees. CBDfx success is based on their dedication to provide the finest full-spectrum, broad-spectrum, and isolate CBD products formulated from the best ingredients available.


Six years ago we started hearing CBD buzz from family and friends who had experienced incredible results and realized its potential as our most important opportunity yet. Our vision to build a profitable company that improved peoples’ quality of life was, and still is, the very best part about CBDfx.


It’s taken a ton of research, tenacity, and teamwork to get this far. Our greatest lesson learned is to surround ourselves with outstanding people willing to push relentlessly in the same direction. When you trust, appreciate, support and love you work family, there’s no limit to what you can accomplish together.


CBDfx requires our farm partners to grow organic hemp, free from pesticides and harmful chemicals. That hemp then goes to a state-of-the-art facility where we strip it down to its terpenes and various cannabinoids, remove unnecessary plant parts and the small amount of THC found in hemp plants. Then, it’s a matter of finding the right supporting ingredients to pair with the hemp extract to create our amazing products.


Every month we spend $20,000+ on in-depth, independent chemical analysis that provides clean test results for heavy metals, pesticides and other impurities. These tests might seem excessive, but they’re vital for ensuring our customers’ best interests and peace of mind.

news about CBD


Our product research and development team has some things in store for 2020 and beyond that we’re dying to share, but we don’t want to ruin the surprise! All we can say is, expect CBDfx to continue pushing the envelope and setting the pace for the rest of the industry when it comes to creating fun and innovative new CBD products… as well as perfecting the classics.

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