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The Chinese philosopher, Confucious once said…
“No matter where you go, there you are.”
The same can be said for CBD.
Why is CBD all of a sudden so popular?
Here’s the story.
In 2018, Congress passed landmark legislation to declare hemp—and its primary-derivative CBD—federally legal in all 50 states. With an all-clear from the feds, states like Kentucky, Colorado, and South Carolina incentivized local farmers to grow hemp. This made a significant difference in how much hemp was available to CBD producers.
Not only did it mean more hemp was around, it meant there was more hemp grown at a higher quality. Fresh air, good climates and growing conditions are the first steps to a high-quality CBD oil.
Another really important thing the Farm Bill accomplished was to provide a legal framework for the separation of hemp and cannabis.
In 1917, George W. Schlichten patented a machine that would separate the plant’s fiber from its internal woody core. This was a big deal because prior to this, hemp had to be harvested and processed by hand.
With the labor costs of hemp dropping by a factor of 100 and allowing the yield of the fiber to grow by so much, hemp was poised to be a huge deal. Even Henry Ford was impressed enough with hemp to build a prototype vehicle out of it.
However, in 1937, under some pretty shady circumstances, hemp was lumped in with cannabis under the Marijuana Tax Act, not only making it cost-prohibitive to grow but fusing its reputation with the high-THC relative.
In case you hadn’t heard, hemp’s not only considered a great building material. It possesses an amazing range of cannabinoids and terpenes that continue to impress researchers and medical professionals.
While one of those ingredients is the infamous Tetrahydrocannabinol, the percentage of the THC is low (.03% or under). Others, like CBG and CBN contribute to what’s known as the entourage effect, which enhances the overall experience of wellness from CBD.
As the body of peer-reviewed studies continues to grow, so does its list of potential benefits.
And thankfully, so much of that progress is owed to one special girl.
You may already be familiar with the story of Charlotte Figi who, at age six, was having as many as 300 seizures per week. Her mother decided to give CBD a try, and the number of seizures dropped to two or three a month.
This all happened in 2012 and as the story swept across the U.S. and the international community, a significant change in CBD’s reputation soon took place. In 2018, the same year as the Farm Bill’s passing, the Federal Drug Administration approved Epidiolex for the treatment of two rare forms of epilepsy, whose main ingredient is our cannabidiol.
Google CBD today and you’ll find roughly 183,000,000 search results.
Now, as amazing as it is to have such an abundance of choices, you’ve still got to be careful. Just as not every toaster treats bread with the same level of respect, not every CBD brand is going to be as high quality as the next. As with any significant partnership, finding which brand to stick with is hard work, but well worth the effort.
Even if you’ve never seen the internet – which we know is incredibly unlikely, but crazier things have happened – you can still find CBD waiting for you at checkout lanes and Personal Care aisle across the United States. CVS recently began carrying an incredible selection of topical products, and big brands like Kroger and Urban Outfitters are exploring such offerings.
Not to mention the number of coffee shops and juice spots in some U.S. cities who’ve worked a little CBD into their selections. Ever had a CBD latte? They’re out there, and they’re delicious...
The consulting firm Cowen & Co.—an investment banking firm—recently projected that the U.S. market for consumer products derived from cannabis and hemp could surpass $16 billion by 2025.
And that’s just in the U.S.
Some companies are also tapping into big data and artificial intelligence to gain insight into what CBD consumers want.
Some big names are getting involved, too. Montel Williams, Whoopi Goldberg, Kim Kardashian, and Kristen Bell all support CBD. Paul Pierce of the Boston Celtics and Rob Gronkowski of the New England Patriots are feeling it, too!
As we look into the future, we’re excited about some of the other compounds in hemp like CBG and CBN. So, look for more proprietary blends that highlight the best terpenes and cannabinoids the CBD has to offer.
It’s taken a while but it’s good to see the world embrace CBD for better comfort and wellness.
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