Without even reading this article, there’s a good chance you’ve heard of CBDfx gummies by now.
In fact, if you’re an American adult, that chance is 86%.
Grown as a commercial crop by George Washington, outlawed in 1937, legalized for medical use in 1996, and federally legalized for industrial and recreational use in 2018, hemp and its chief chemical compound, Cannabidiol (CBD), have come a long way.
And with growing research around CBD positing efficacy in calming anxiety, promoting sleep, and relieving general stress—all without the associated psychoactivity of CBD’s “brother-compound” THC—CBD has quickly become a natural therapeutic alternative.
Take a look around any major market retail pharmacies (Walgreens, Rite-Aid, etc.) and you’ll likely find some form of CBD lining a shelf or two.
CBD has firmly gone mainstream, and one product, in particular, has become the veritable face of general market CBD products.
And that’s CBDfx gummies.
Type “edible CBD” into Googe and you’ll see a kid’s cornucopia of treats, chewables, and gummies.
The word is out, and when it comes to consuming CBD…gummies are what’s hot right now.
So much, so, that with more than 100 different CBD companies in operation, you’d be hard-pressed to find one that wasn’t promoting gummies.
At CBDfx, we have SEVEN distinct CBDfx gummies flavors, and you better believe we’re always working to improve them to make them just a little bit better for our customers (but more on that later).
And with new brands popping up, you’ve got to deliver the best if you want to survive the gummy-pocalypse.
Everybody Loves CBDfx Gummies
We don’t mean to state the obvious here but it’s an important thing reiterate:
People love gummies—particularly as a replacement for traditional vitamins.
When candy-flavored chewable vitamins were first introduced in 1968, they were understandably aimed at children. Developed and marketed by Miles Laboratories, Flintstones Chewable Vitamins were effectively sweet tarts with a full day’s supply of essential vitamins.
Before long, the idea of getting all your vitamins in one tasty package wasn’t just for children. In 2005, an AARP study found that 45% of adults were taking four or more pills every day.
That’s a lot of pills.
And as a result of such a steady intake of medication, “pill fatigue” becomes a very real thing, leading to markedly low medication adherence among the elderly.
Fast forward to 2012, and major pharmaceutical companies like Perrigo began shifting their gummy multivitamin focus primarily to adults.
Almost universally, the appeal of gummy vitamins rests in their taste. It also helps that they’re easy to eat. Compare the experience of eating a soft, chewable gummy to that of swallowing a pill and the appeal is obvious.
Today, millions of people around the world use gummy vitamins as a health supplement. As of 2020, gummy vitamins made up 7.5% of the $6 billion U.S. multivitamin market, a 25% jump in sales from 2015—and that was all the way back in 2016.
Tie the popularity of gummy vitamins to the litany of therapeutic benefits presented by CBD and this shift in the CBD market seemed almost inevitable.
The people have spoken.
But, what does this mean for the cannabis industry at large?
Big Cannabis and the Future of CBDfx Gummies
As of 2020, the current CBD industry is valued at $9.3 billion, but with an annual growth rate measured at 22.5%, that evaluation is expected to grow to $23.6 billion by 2025.
Compare that to the current market size of the CBD Gummy industry ($1.61 billion as of 2020)—and its expected growth forecast of $6.95 billion by 2025—and you’ll see that CBD gummies are outpacing the growth of the industry overall (31.9%).
Think twice before you assume the CBD industry isn’t adapting to this consumer demand.
Search “CBD Gummies” in Google and you’ll find “best gummies” lists from even mainstream health publications like Healthline. And today, every serious CBD company is crafting its own gummy concoctions to make that spoonful of CBD oil go down just a little bit easier.
Thanks to this variation, you can find gummies offering a variety of benefits and specialties.
Here are a few types you’ll find in the market today…
- Opting for strength above all else, some CBD companies choose to pack their gummies with up to 25mg each. Compared to industry averages (5-10mg per gummy) this is for those seeking a day’s supply of CBD in one serving.
- In combination with the natural benefits laden in CBD oil, a few companies like us are choosing to specialize in delivering key vitamins and minerals along with each gummy’s CBD oil.
- Some companies just want their gummies to taste like your favorite candy—and that’s okay, too. Look through their websites and you’ll find gumdrops, sour gummy worms, peach rings, and anything else in the candy store.
It’s a lot to choose from, but the market has learned how to shift itself quickly for market share.
Does the Gummy-Pocalypse Mean We’re All Doomed?
Of course, not.
Gummies allow users to get the vitamins, nutrients, or CBD they need in one simple, convenient, and tasty package.
The Gummy-Pocalpyse may have arrived in full-force but by no means is this a negative for consumers. As CBD gummies evolve in a crowded marketplace, consumers will only benefit as they jockey for control.